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E-mail Marketing Failure

Tweet Here’s another marketing mistake, this time in the email marketing department. This is a screen shot of an actual email I received this morning.  This needs no further explanation – the lesson is simply to ALWAYS send a test message before sending the mail out to your entire list. As you can probably read […]

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Dissecting SPAM: Email Marketing Mistakes You Should Never Make

Tweet I was going through my SPAM folder this morning, and noticed an email so bad that violates so many principles of proper, effective (and legal) email marketing that I just had to share my take on it. 1) Email address: The sender used the name “Louis” but the email address was a string of […]