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Where To Place Your Classified Ads

One of the least kept secrets in the Mailorder industry. by: J.F. (Jim) Straw If I have been asked once, I’ve been asked a thousand times; in different ways…”Where Should I Place My Classified Ads?” Well…the renowned philosopher/sage/pundit; Anony Mouse, put it this way, “Give a man a fish and you will feed him for […]


Marketing Failures – “Online Specials”

Here’s a Marketing Failure you can certainly avoid making.  In the interest of helping you avoid making marketing mistakes and wasting or losing money, we’ll periodically feature examples of marketing failures.  Mistakes should be something to learn from, whether they are your own mistakes or someone else’s failure.  We all make them – the smarter […]


Small Business Marketing Tip

Here’s a simple marketing tip for small businesses (or bigger businesses, too) if you use a cash register. Make your cash register make your cash register ring more. What? No, that’s not a typo.  Your cash register can help you make more sales. How? Well, it’s pretty simple.  Most modern cash registers allow you to […]