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Marketing Is Persuasion

Most of us realize that persuasion is a part of everyday life – we’re conditioned from birth to use persuasion tactics to get what we want, from milk to  even though we don’t necessarily realize the logic and science behind those tactics or why they’re so effective. It’s also an inseparable part of marketing – […]


How Do I Get Testimonials for My Business?

Here’s another guest post from J.W. “Jim” Straw – this one originally appeared in his April 2012 Business Lyceum newsletter. This month’s issue was prompted by a question I received from a Business Lyceum Attendee … “Dan Kennedy always emphasizes testimonials.  What if you are new to the business and don’t have any?” Although Dan […]