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Marketing Workshops with the World Trade Center Atlanta

Tweet   It’s this week! Thursday, Feb. 18th from 12:00-1:45 pm is the first of a series of digital marketing workshops I’m leading in conjunction with the World Trade Center Atlanta and sponsored by Collllor. Open to the public, $30 for WTC members and $45 for non members. I promise it’s worth every penny and […]

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How to Follow Up with Inactive Prospects

Tweet Many of you know that two of the keys to making sales are benefit and urgency. Both of those should be used effectively in your marketing, whether you’re marketing to businesses or to individuals. But what do you do with those leads that have gone cold?  Maybe, for whatever reason, those in active prospects […]

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Recommendations on Email Marketing, Website Hosting and Domain Names

Tweet One of the most common questions we are asked, by new businesses and established companies alike, is “what do I need to get started marketing my business online?” The basics are a website and a way to reach your customers again and again.  For a website, you need a domain name (like the online […]

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E-mail Marketing Failure

Tweet Here’s another marketing mistake, this time in the email marketing department. This is a screen shot of an actual email I received this morning.  This needs no further explanation – the lesson is simply to ALWAYS send a test message before sending the mail out to your entire list. As you can probably read […]

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Small Business Marketing Tip

Tweet Here’s a simple marketing tip for small businesses (or bigger businesses, too) if you use a cash register. Make your cash register make your cash register ring more. What? No, that’s not a typo.  Your cash register can help you make more sales. How? Well, it’s pretty simple.  Most modern cash registers allow you […]

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Dissecting SPAM: Email Marketing Mistakes You Should Never Make

Tweet I was going through my SPAM folder this morning, and noticed an email so bad that violates so many principles of proper, effective (and legal) email marketing that I just had to share my take on it. 1) Email address: The sender used the name “Louis” but the email address was a string of […]