I got this in my inbox today and was compelled to warn others about this. It looks like a legitimate Facebook friend request email, but when you look a little closer, it’s anything but legitimate. It’s a wolf in sheep’s clothing; a phishing scam disguised as a legitimate Facebook friend request. OK, it’s not truly […]
Marketing Blog
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Here’s a Marketing Failure you can certainly avoid making. In the interest of helping you avoid making marketing mistakes and wasting or losing money, we’ll periodically feature examples of marketing failures. Mistakes should be something to learn from, whether they are your own mistakes or someone else’s failure. We all make them – the smarter […]
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W3 Group’s Founder and Chief Marketing Officer, David B. Wright, was part of the expert panel in the Promote Your Passion event in Atlanta, GA March 15, 2012. “It was an honor to be a part of such an elite group of marketing experts,” says David. Promote Your Passion, founded by Caren Glasser, hosts high-level […]
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Mine certainly has been a victim of this…my website, while effective from some standpoints, isn’t where I want it to be yet, and that’s partially because I’ve been busier working on things for my clients and not as much time on my own website. Especially when a business is starting out and growing (or struggling […]
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You’ve probably heard of Viral Marketing. You may have heard of a Viral Video. Here’s an example and analysis of some brilliantly executed viral video marketing by LG for one of their flat panel TVs. First, what is Viral Video? According to Wikipedia, A viral video is one that becomes popular through the process of […]
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My company, W3 Group, provides services in an area that is, unfortunately, festering with swarms of sharks. That area is SEO, or Search Engine Optimization. These “sharks” I’m referring to aren’t literally fishes with sharp teeth, but they are man-eating (or at least budget-eating) predators. What am I talking about? Well, if you’re a small […]
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Atlanta Video SEO mini case study At W3 Group Marketing, we do a lot of experimentation on what it really takes to rank high on the search engines and to get more customers. Of course we’re learning from Google, Yahoo! Bing and others, plus lots of other SEO “gurus” but we don’t stop there – […]
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You’ve probably seen press releases issued for all sorts of newsworthy events – a new CEO, major new account, research studies published, company mergers, IPOs, and more. And you’re no doubt well aware that these are released with the intention of getting the person or company (or companies) exposure in the news. But did you […]
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Here’s a simple marketing tip for small businesses (or bigger businesses, too) if you use a cash register. Make your cash register make your cash register ring more. What? No, that’s not a typo. Your cash register can help you make more sales. How? Well, it’s pretty simple. Most modern cash registers allow you to […]
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If your business is geared towards getting local business, such as a retail store, restaurant, auto service center, car dealership, etc., one of the first things you’ll want to do once your website is up and running is to get it listed in all of the various local directories that you can. If you’ve searched […]