It’s this week! Thursday, Feb. 18th from 12:00-1:45 pm is the first of a series of digital marketing workshops I’m leading in conjunction with the World Trade Center Atlanta and sponsored by Collllor. Open to the public, $30 for WTC members and $45 for non members. I promise it’s worth every penny and then […]
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Category: e-mail marketing
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We’re proud to announce the publication of the first issue of Clicks to Clients magazine, a free marketing magazine filled with actionable tips, tactics and strategies designed to help you get more business. The first issue includes: Reputation management: 4 simple steps to protecting your reputation online Making websites work: 5 ways your website is […]
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Many of you know that two of the keys to making sales are benefit and urgency. Both of those should be used effectively in your marketing, whether you’re marketing to businesses or to individuals. But what do you do with those leads that have gone cold? Maybe, for whatever reason, those in active prospects haven’t […]
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One of the most common questions we are asked, by new businesses and established companies alike, is “what do I need to get started marketing my business online?” The basics are a website and a way to reach your customers again and again. For a website, you need a domain name (like the online equivalent […]
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Here’s another marketing mistake, this time in the email marketing department. This is a screen shot of an actual email I received this morning. This needs no further explanation – the lesson is simply to ALWAYS send a test message before sending the mail out to your entire list. As you can probably read from […]
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W3 Group’s Founder and Chief Marketing Officer, David B. Wright, was part of the expert panel in the Promote Your Passion event in Atlanta, GA March 15, 2012. “It was an honor to be a part of such an elite group of marketing experts,” says David. Promote Your Passion, founded by Caren Glasser, hosts high-level […]
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Here’s a simple marketing tip for small businesses (or bigger businesses, too) if you use a cash register. Make your cash register make your cash register ring more. What? No, that’s not a typo. Your cash register can help you make more sales. How? Well, it’s pretty simple. Most modern cash registers allow you to […]
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I was going through my SPAM folder this morning, and noticed an email so bad that violates so many principles of proper, effective (and legal) email marketing that I just had to share my take on it. 1) Email address: The sender used the name “Louis” but the email address was a string of 18 […]